Share a Coke: The Ad That Shook the World

This project examines why Coca-Cola’s “Share a Coke” campaign deserves to be the 21st chapter in Twitchell’s 20 Ads That Shook the World. The campaign revolutionized advertising through personalization and social media engagement, turning a simple product into a symbol of connection and storytelling. As someone pursuing fashion PR and marketing, I found this project inspiring for how it shows that creativity and emotional resonance can shape a brand’s global impact. I would also like to give credit to my team members: Ansley Edelbrock, Rhiannon Cargo, Kennedy Perez, and Ryan Shamgod. Their contribution elevated my performance and allowed us to create something truly unique and engaging.