"Fetch" Press Kit

This media kit showcases a strategic PR proposal developed by our (fictional) agency, Press Play PR, for Fetch Photo Truck, a Boulder-based mobile pet photography business founded by Ryan Erickson. As part of this project, we present “Paws for Patients,” a purpose-driven campaign under the broader “Fetch for Good” initiative.

The campaign is designed to align Fetch’s brand with meaningful community impact by supporting Children's Hospital Colorado and its Medical Dog Program. Through event activations, fundraising efforts, and storytelling, “Paws for Patients” leverages Fetch Photo Truck’s unique mobile platform to raise awareness and funds while celebrating the powerful connection between dogs and healing.

This portfolio piece highlights teamwork, the ability to craft a cohesive PR strategy—from media outreach and branded content to client communications—demonstrating how Press Play PR brings a client’s story to life in a way that is both impactful and community-focused.